• Improve your skills, whatever your position or ability
  • Learn how to use the skills of the world’s greatest players
  • Become quicker with and without the ball
  • Enjoy your football more regardless of ability

  • You learn the secrets to effective skills coaching
  • You have more ideas & drills for your sessions
  • You learn how to create fun and challenging sessions for your whole season
  • You get solutions to most coaching problems

  • You get a professional, safe and fun learning environment for your kids
  • You get value for money
  • You get a clear improvement in your kids
  • You get the world’s number 1 soccer skills teaching method

The Coerver® Coaching is a global football coaching programme inspired by the teachings of Wiel Coerver and created in 1984 by Alfred Galustian and Chelsea great, Charlie Cooke.

Highlights since 1984:

  • 8 TV series in 8 languages
  • Videos, DVD’s and books in 12 languages
  • 1.5 million kids and coaches have attended
    The Coerver® Coaching camps/clinics
  • adidas® partner for 20 years

The Coerver® Coaching is:

  • A football skills teaching method suited for all ages but especially for players aged 5-16 years old of all abilities and their parents, coaches and teachers
  • A Method that focuses on Individual skills development and small group play
  • Endorsed and recommended by the top federations, associations, legends/experts of the game, club teams and corporations including:
  • French Football Federation
  • Football Federation of Australia
  • Chinese Football Association
  • Japanese Football Association
  • Bayern Munich FC
  • Newcastle United FC
  • Arsenal FC
  • Global partner adidas®

The ultimate goal of the The Coerver® Coaching Method is to:

  • Develop skilled, confident and creative players
  • Make the game fun to practice and play
  • Teach good sportsmanship and respect for all
  • Value winning but not more than character and performance
  • Provide a safe & educational experience that meets best practice criteria
When The Coerver® Coaching launched it’s new 3 part DVD series and book entitled
‘A New Era’ it did more than just extend its product range. These new products contained the blueprint for The Coerver® Coaching going into the new Millennium.This new curriculum is represented by The Pyramid of Player Development©1997 which consists of 6 building blocks.Each block combines dozens of games and training exercises for all ages and many have been featured in The Coerver® Coaching book, “Master class” series and the “New Era” video series. All the exercises can be used by both coaches who are planning team training sessions and by players practicing on their own.

Ball Mastery is the foundation of every player’s development and becomes essential for progress through the pyramid. But don’t think of this as a ladder, where one level must be mastered before continuing to the next level. Instead each step is integral to the others and the player improvement is achieved, as the techniques at each level become stronger.



Vicente Del Bosque

Head Coach Spain National Team FIFA World Cup™ & UEFA Euro Champion


“Alfred’s The Coerver® Coaching course at Real Madrid was very well received by us all, since our goal, especially in the formative years, is technical excellence. Unless players are highly technical, it does not matter what system or tactic you play, at the highest level you will probably lose.”

Jose Morais

First Team Coach – Real Madrid CF


“At the early ages the foundation of teaching should focus on technique, Coerver was the first time I had been exposed to a curriculum, which focused on this philosophy. Since the early years Coerver has added game related and full game pressures to all of the skills, that was perfect for me in my work”.

Peter Beardsley

England legend and Football Development Manager- Newcastle United FC


“All young players will improve by following The Coerver® Coaching programme. I have seen many different methods of coaching skills and The Coerver® Coaching beats them all”.

Osvaldo Ardiles

FIFA World Cup™ Champion – Argentina


“The Coerver® Coaching has greatly influenced how the game is taught all over the world. This is a superb programme which can improve a whole generation of future players”

Gerard Houllier

Former Technical Director French Football Federation,
Former manager Liverpool FC, Lyon FC & Aston Villa FC


“The Coerver® Coaching is the best technical skills teaching method I have come across; even after 25 years it continues to evolve and excite”

Carlos Parriera

FIFA World Cup™ Champion – Head Coach Brazil


“The reactions to Alfred’s courses in Brazil were excellent. Many former World Cup players and coaches attended, and it was obvious to us all that The Coerver® Coaching programme encourages and teaches individual skills and creativity which is needed by us, as much as by other countries.”

Sir Geoff Hurst

FIFA World Cup™ Champion and only man to score 3 goals in a World Cup Final – England


“The Coerver® Coaching’s focus on teaching (individual) skills is, in my opinion, the best way to improve the next generation of players. This is a program that can do this.”

Jurgen Klinsmann

Head Coach United States of America
Former Germany National Team Player / FIFA World Cup Champion


“I wish The Coerver® Coaching existed when I was a child. If The Coerver® Coaching existed back then, I would have been a better player.”

Rene Meulensteen

First Team Coach – Manchester United FC


“I was appointed by Sir Alex Ferguson as Technical Coach of Manchester United because I was a Coerver® Coach. He and I feel that The Coerver® Coaching program is the top way of teaching technical skills.”

John Collins

Former Everton FC, Celtic FC, Monaco FC and Scotland Captain


“I was a Coerver® pupil as a youngster.it helped me so much in my career..I would recommend it to all coaches,parents and players”

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